How technology is impacting the wine industry.
Technology has made its mark on virtually every industry, so it was only a matter of time before the wine industry was impacted by technology as well. There are many ways that technology has enhanced wine collecting and the wine industry overall.
Wine cellar management apps.
There are now numerous apps that you can use to manage your wine cellar. Two of those apps, Cellar and CellarTracker, is designed to track the inventory of your cellar. Many, such as these, start out as free apps, then they require an ongoing monthly fee to retain the service. Some services still require you to log in information manually, while others allow you to scan a UPC code, so do your homework before committing to any of the wine cellar management apps out there, as some require much more of a commitment to keep your inventory tracking current. However, regardless of which app you use, these inventions allow wine cellar owners to more effectively keep track of what’s in their collection, including year, style, winemaker, etc. Wine cellar management applications have virtually eliminated the use need for manual logging of your wine collection, and are worth looking in to.
Wine preference tracking systems.
Many people want to stick with the tried and true wines they’ve consumed and loved in the past. But what happens when you’re not at home, and you are served a wine you never had before…and loved it! In the past, it meant scribbling the wine name and other pertinent information on a scrap of paper and hoped you found it when you were ready to buy that bottle. Slightly more tech-savvy people might snap a picture on their cell phone but again, you have to remember to find that photo when you’re ready to actually go get that wine for your collection. There are now software programs that can track that for you. Programs like Snooth will even go so far as to tell you where to find those wines when you are ready to shop. Though far from perfect, these programs are a step up from manual notes or intrusively taking a picture at the dinner table, and can be helpful next time you remember fondly what that wonderful red was that you consumed at dinner.
Wine recommendation software.
While many wine drinkers want to continuously try new wines, many people have a style that they prefer to stick with, whether it’s an oaky chardonnay or a jammy zin. What’s a wine collector to do when they want to find a new wine recommendation? Well, there’s an app for that too. Programs such as VinoCellar offer, among other features, recommendations for new wines to try based on keyword searches, and compare your noted preferences against a substantial database, suggesting wines that may be exactly what you’re looking for. And it’s all at your fingertips with a few keywords. There are even apps that recommend wine by occasions such as Fiasco that allows you to start with an occasion, such as a gift for a friend, then add more information such as food pairings or price range, combining it with taste profile specifications, and yields specific bottle recommendations.
Wine tasting notes software.
For wine drinkers who try many wines over time, keeping detailed wine tasting notes is a must. Now, such programs as Vinoteka allow you to keep tasting notes in an organized fashion, allowing you to remember with great fondness (or dull disappointment) the last Pinot Noir you tasted, so you know whether it’s a wine you’d like to sample again in the future. Unlike a simple notebook, you can keep notes, rate your wines, and more, with the ability to enter the wine itself through barcodes, allowing some information to be pre-populated for you.
Technology for the wineries.
Vintners are benefitting from technology too. This tool pulls conversations and wine mentions from social media and other channels, providing the winery with real-time feedback from consumers so that wineries can get a better understanding of how the public is reacting to their wine, both good and bad. That’s powerful feedback for a winery looking to continuously improve their wines.
Technology to improve the winemaking process.
While winemaking is a nuanced process, technology in winemaking is a tool in itself, a tool that allows the winemaker to interpret a process and more efficiently make wine. There is technology that can improve harvesting, sorting, settling, and filtration during the winemaking process, which can be extremely beneficial to the winemaker. This is especially true of much of the more manual process is removed from the winemaking process.
Technology will continue to impact the wine industry, not only for consumers but for those making wine as well. The future holds exciting potential for even more innovations in the future.
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